Although it might come a bit of a surprise to you, your competitors have successfully switched from social media to the best business messenger apps when it comes to bolstering their service quality. The thing is, a lot of people these days, instead of just broadcasting what’s private all over social media, prefer sharing their lives with a very restricted group of people. That’s where a top-notch app for business comes into play.
You don’t want to miss out on these splendid opportunities, right? And you also want to increase your profit, don’t you? Then you will appreciate this post, in which we elaborate on the best business messengers, their features, nuances, and how to make the most of them to boost your success. Read on and enjoy diving into the treasure trove of possibilities.
Effective Internal Business Communication via Slack
Looking for an effective messenger for business? Cut yourself some Slack, so to speak. In other words, download Slack and take advantage of this awesome workplace chat service for business. Slack boasts over 5 million users and is successfully utilized by such reputed corporations as IBM, Shopify, and Hubspot.
Here are a few tips for you if you want to succeed when using Slack for your business:
- create useful communities for your potential customers;
- share valuable tips with them: insights, personal experience;
- promote your product or services inside the community only if it’s helpful and relevant.
In addition to this, you can use Slack to set up communities for your existing clients. In this case, make use of the following tips:
- provide fast and effective assistance to your customers who need it;
- ask your customers’ opinions on your services/products;
- let the community become a comfy experience-sharing platform for your clients;
- be as honest and responsive as possible.
Using Facebook to Accelerate Your Business Growth
Facebook is currently the most widely used instant messenger for informal interaction, that’s a fact. If you’re a company that promotes and sells its product/services to multiple international clients, opt for Messenger, and create a chatbot. No worries, you can easily do it even if you’re not good at coding.
Here are some tips for your chatbot enterprise to succeed:
- use your Messenger chatbot to share your content with your users (e.g., your most valuable recent blog posts);
- use the chatbot to increase the activity of participants during important events;
- use the chatbot to increase sales via Facebook ads.
In addition to these two giants (Slack and Facebook), you can also turn to such free business instant messenger services as WhatsApp, Kik, and Snapchat. Even using Skype messenger for business can bring you lots of benefits. In other words, try them all, experiment, analyze, and choose what’s best for you.
Think Outside the Box
Each of the above-mentioned applications has its features, target audience specifics, and geography. Don’t just follow the super boring common rules when running these messaging apps through their paces. Use your imagination (with moderation in mind, of course), and you will definitely figure out the strategy that works best for your business.